Step-by–step Bank Club Implementation Plan

 1. Outline Business Plan

• Mission Statement/Purpose of the Club
• Responsibilities of the Manager
• Financial Objectives/Budget

2. Decide Components (Senior Club, Kids Club, etc.)

3. Appoint Manager

4. Pick Club Name (Should Describe and Appeal to All Market Segments)

 5. Decide Independent Money-Making Services

• Club Accounts
• Account Opening Incentives 

6. Decide Partners/Suppliers

• Travel
• Internet Services
  Web Site
  eMail Program
  Weblog
  Community Portal
  
• Kids Club

7. Plan Calendar By Component

• By Marketing Segment
  Seniors
  Families
  Kids
  Business Prospects
  
  
• By Activity
  Trips
  Parties/Holidays
  Education
  Movies
  Sports (e.g., golf tournaments)

8. Portal Planning

• Get Advertisers
• Get eCoupon Providers
• Plan Kick-off

9. Grand Opening

• Introductory Trip (with special Early Bird Incentive)
• Get Party Sponsors
• eCoupon Distribution Promotion