Here are the most important questions and answers regarding the start-up and ongoing management of a Bank Club program. If we missed one to which you’d like the answer, please let us know.

Why start or upgrade a Bank Club Program? At what market segments should the Club be aimed? What is the role of a Bank Club program? What is the role of ‘travel’ in a Bank Club program? How important is it to use the Internet? What is a Community Portal? What are Club Accounts and why are they important?

Why start or upgrade a Bank Club Program? Bank clubs are essential in today's environment and represent an important part of many banks’ marketing program. With their caring approach, our member banks have made their customer base almost impregnable to competition from technologically more advanced big banks and other financial services providers with aggressive telemarketing programs. At what market segments should the Club be aimed? While most banks aimed their original programs at senior citizens the market is, of course, wide open for expansion into the exploding Baby Boomer population. A nationwide survey showed that the average age of 68 percent of bank club members is over 70, leaving a segment of 32 percent with distinctly different needs. To appeal to Baby Boomers Banks have added accidental death insurance, prescription drug discounts, and 50 percent off in thousands of hotels across the country. Programs should also be developed for kids, teenagers, and working families. Also make sure to have community programs and don’t forget your business customers! What is the role of a Bank Club program? Bank Clubs create opportunities for cross selling other bank services and generation of ancillary fee income. They significantly increase customer loyalty and make the bank a convenient "one-stop" location. Clubs also offer the opportunity to attract new customers with new deposits, enhance the bank's image and boost employee morale. What is the role of ‘travel’ in a Bank Club program? Travel is important, but don't become a Travel Agent. Let others take the bookings and do the work, while you earn a commission. How important is it to use the Internet? The Internet plays an important role in managing the Club Program efficiently and effectively and communicating quickly and efficiently with Customers. What is a Community Portal? This is your COMMUNITY BILL BOARD and provides your Bank the exposure you NEED!!Your customers will be able to get updates as they visit the site. The program provides you a 24/7 Online presence year round among your community businesses and civic organizations. What are Club Accounts and why are they important? Offering a club checking account can be one of the better marketing programs implemented by a bank. Properly designed, priced, implemented and followed up, this "packaging" concept will: Increase the number of account relationship per customer Provide a new source of non-interest fee income and increased profitability Increase customer loyalty Improve the profitability of a free checking strategy Become an effective alternative strategy to compete with a competitors' free checking account.

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